Progetto Puglia Due Mari

Better connected regions through the creation of new touristic routes, enhancement of local development, and promotion of local products and services: this is the main goal of “DUE MARI - next generation tourism development”. The project aims at creating a joint Virtual Reality Platform to favor sustainable tourism growth, diminish seasonality, and promote new technologies and innovative approaches and tools in tourism marketing. A joint model for cultural routes management will be developed to promote lesser-known destinations, and several actions will be carried out to improve skills in the field of cultural heritage preservation.

Lead Partner
Ministry of Economic Development and Tourism (ME)

Project Partners
Ministry of Tourism and Environment (AL)
Puglia Region – Department of Tourism, Economy of Culture and Valorisation of Territory (IT)
MOLISE REGION (IT)
INNOVAPUGLIA S.p.A. (IT)
National Tourism Organisation of Montenegro (ME)

Associated Partners
Ministry of Culture (ME)